Being a reliable digital marketing not only has the skills that a digital marketing must have, as we discussed in the previous article. Of course, we must also be able to operate digital marketing tools, dong!. For those of you who want to be a reliable digital marketer, you must know the basic digital marketing tools that you must master. Following, Hosting Expert will summarize 7 basic digital marketing tools that you must know. Listen, complete!
1. Google Analytics
As a digital marketer, of course we will often interact, monitor and analyze the development of our website / blog. Especially, monitoring and analyzing traffic and even visitor conversions. For that, using Google Analytics is a must at this time. Google Analytics will make this easy for us!
2. Google Adwords
Being number one on search engines is the dream of every online and digital marketing businessman. For this reason, the use of Search Engine Marketing (SEM) is an important thing in winning the competition on search engines. Google Adwords allows advertisers to bid on certain keywords that are appropriate for their business. So that these ads can appear in Google search results. If you are interested in using Google Adwords without the hassle of setting up your own ads, you can also hire Google advertising services.
3. Facebook Ads
In addition to winning the competition in the realm of search engines, social media should not go unnoticed. As is well known, Facebook Ads is one of the most popular features of Facebook advertising today by Digital Marketing. With Facebook Ads, it will allow us to target Facebook audiences that match the criteria for our product’s target market. The target audience can be selected based on demographics, location, interests, and behaviors. Amazingly, Facebook Ads also allows us to advertise with their partner platform, Instagram. One paddle, two islands crossed, right?
[Selengkapnya mengenai Facebook Ads, bisa kamu kunjungi di situs resmi Facebook, di link ini]
4. Twitter Ads
Not only Facebook Ads, another social media advertising feature that is no less popular is Twitter Ads. Yes, this advertising feature made by Twitter offers several options such as Promoted Tweets, Promoted Accounts, and Promoted Trends. Furthermore, Twitter also offers advertisements in the format of website cards which are used to drive traffic to our website from twitter, as well as an invitation to install the application.
[Selengkapnya mengenai Twitter Ads, bisa kamu kunjungi di situs resmi Twitter, di link ini]
In addition to advertising on social media, our business social media activities should not go unnoticed. Does your business have accounts on several social media platforms, such as Facebook, Twitter, Instagram, Youtube, etc.?. With several social media channels that we have, of course we need a centralized social media management platform. With Hootsuite, you can manage it on one platform. Interesting right?
In addition to social media and search engines, email marketing is one of the digital marketing channels that you should not miss. Get new customers and build good relationships with your customers with email marketing. Well, Mailchimp is the right email marketing tool for you. Mailchimp allows us to send hundreds to thousands of emails automatically, even free of charge (for starter packs).
Video is one of the most popular marketing approaches today. For this reason, the existence of Youtube as a video sharing platform has skyrocketed in recent years. Well, as a digital marketer, it is important for us to always monitor the development of our business Youtube channel. For that, this VidiQ tool will help!. These tools will help us to monitor and manage our business Youtube channel, through optimization of Youtube SEO, and our video insight monitoring dashboard, which includes engagement viewers, social media, video tags, etc.
So, those are the 7 basic digital marketing tools that you must know if you want to become a reliable digital marketer. Of course, you’re not ready to start trying it, are you? Not to forget, if you have some recommendations for other digital marketing tools, you can add them in the comments column!
Good luck, hello master! ️
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