8 Tips for a Successful Hosting Migration Without Fear of Losing Traffic

Research from Google states that 70% of websites that already support mobile still take >5 seconds to load layout content and it takes >7 seconds to load the overall content.

mobile page speed hosting champion
And google found the fact that when the website has a loading speed ranging from one second to 10 seconds, the bounce rate is likely to increase to 123%. Likewise, websites that have images and content that have not been optimized, the possibility of conversion will drop by up to 95%


Because the longer the user will want a fast website, now is the right time to use hosting that can meet the performance of your website.

style="font-size: 14pt; font-family: Arial, Helvetica, sans-serif;">Make sure to use hosting with the most updated infrastructure and features that will support the performance of your website.

Well, if you want to decide to migrate your website, before that you must know the proper hosting migration steps, so that the data migration process can increase traffic on your new website.

Some tips from Jagoan hosting might be able to help you to ensure your website can successfully move to a new hosting without fear of losing traffic.

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1. Always consider planning before migrating hosting

Hosting migration may have an impact on Google search rankings dropping, as Google’s search engine needs time to process website changes and update its index properly. Hosting migration that is done with a careful plan can minimize traffic fluctuations, and even Google can treat the website on your new hosting as an up to date website and can make your website rank in the top position.

style="font-size: 14pt; font-family: Arial, Helvetica, sans-serif;">But if you don’t want to have trouble during the hosting migration process, you can first consult with our professional hosting support team to help with your hosting migration process. We also offer a 20% discount when switching hosting to a hosting expert, besides that we also provide free hosting setup services.
hosting migration discount

If you pay attention to your website in terms of SEO, it means that after the migration process you have to optimize your website again with SEO guidelines before your website goes live.

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2. Testing the Website First in the Sandbox

website testing

Never migrate a website without first testing everything on a test server. Verify that your website can function properly on your new hosting, and perform all internal checks before going public. By making sure everything goes right you can minimize errors that will have an impact on your website.

3. Do the Migration Process When Your Website Traffic Is Low

Make sure to migrate during low traffic hours so you don’t lose a lot of traffic that should be transacting on your website.

id="4-identifikasi-seluruh-urls-di-website">4. Identify all URLs on the website

Also make sure you have a complete list of URLs on your old website and make sure the links can function normally to avoid link errors and website loading errors. Use this moment as an opportunity to identify crawling and redirect errors on your old website. Because usually during the migration process there will be several error links that will be redirected.

You should also completely remove or replace any links that point to a 404 page during the migration process. In addition, it is highly recommended to update any links that point to your old page so that there are no link errors when you stop your old hosting service.

5. Make sure Google Analytics can work on the new website

Install Google Analytics on the new domain and make sure the analytics program can process the data properly before you release your new website to the public. And it’s important to pay attention to any changes in traffic during the migration.

6. Benchmark website analytics after migration

google-analytics-benchmark-reports

Make a copy of Google Analytics data; Later you will need this information to identify the cause if any traffic is lost after migration.

If any traffic is missing, export the Analytics data from the new website and compare it with the data from your website, so you can accurately identify which pages are losing traffic.

After the migration, you need to compare and analyze the performance of your landing pages that generate a lot of traffic. Because these pages contribute the most to search engines, this loss can be minimized and does not affect the overall performance of your website.

All links on the new site must point to the new site as well, not the old site.

It might sound easy, but as you go through the process, you might have a little trouble identifying all the urls if your website is quite complex.

The ideal way to replace URL links is to make changes directly through your website database. this way you can change the link url without having to check each page one by one.

8. Manage and resubmit Sitemap in Google Search Console

how seo works
Google Crawlers

Save your old sitemap in Google Search Console, and re-crawl the sitemap for your new website too. The easiest way to use is to re-request Googlebot to crawl your old sitemap and find the new website link url to speed up the search engine crawling process.

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