Click to WhatsApp Message Button Now Launched On Facebook Ads

WhatsApp has always said that it has no plans to put ads into its own app, but this hasn’t stopped Facebook, it’s thinking of other ways to produce the popular messaging service, which has 1 billion users a day.

Today, Facebook is launching a new ad unit that will allow businesses to create a link between the two platforms: advertisers can now include a button on their ads so people can call or message via WhatsApp with the click of a button.

Facebook has confirmed that it will roll out in stages, starting with North and South America, Africa, Australia and most of Asia.

The new features that have been announced in recent days, in general, follow some of the bigger developments as they relate to WhatsApp for business use. Facebook told us that more than 1 million Facebook Pages already include WhatsApp numbers in their posts every month, implying that there is already a network between the two companies that businesses use more informally to connect with customers more directly.

“Many people are already using WhatsApp to communicate with small businesses. It’s a quick and easy way to stay in touch,” said Pancham Gajjar, product marketing manager, Facebook, in a statement. “By adding click-to-WhatsApp buttons to Facebook ads, businesses can now make it easier for people to learn about their products, make appointments or use their services.”

style="font-weight: 400;">Another trend to note here is that WhatsApp has been working on a way to create more specific business accounts for some time now. Recently, there has been some information on its help page on how a business account will be verified, confirmed or unconfirmed – although it hasn’t yet launched a specific product or price tier that corresponds to these three statuses.

style="font-weight: 400;">The new button ad unit is also similar to the click ads for Messenger that Facebook previously launched.

“It was the first ad product to explicitly associate activity on Facebook with activity on Messenger, and was followed by other ad formats on Messenger itself.”

said eMarketer principal analyst Debbie Williamson. “It appears that Facebook is following a similar strategy for WhatsApp, starting with ads Click-to-WhatsApp on Facebook, and maybe eventually launch ads on WhatsApp itself.” (Which will actually be a trackback to WhatsApp’s mission statement.)

For now, Facebook has no plans to add WhatsApp button integration to its regular consumer service.

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