Definition, Types, Ways of Working and Strategies

Of the various forms of marketing strategies that continue to emerge, email marketing is still one of the mainstays for many companies. The reason is, the activity of sending e-mails or electronic mail is considered effective for building connections to customers.

How could that be? Instead of being curious, let’s immediately see the review below. Suitable for those of you who intend to start a business!

What is email marketing?

Understanding email marketing is one strategy that can provide two positive results, namely building relationships with customers while introducing your products, both goods and services in a clear and detailed manner.

Although social media is most widely used for direct promotion, email marketing is still supporting business people, especially in sales. on line in increasing the number of customers.

Actually, an example of email marketing is the same as when you are writing a letter to someone. It begins with a greeting, then an opening paragraph, then continues with the contents of the letter stating your purpose for sending the message, until at the end of the letter there is Call to Action

(CTA) to buy or use the products you offer.

Types of email marketing

Apparently, there are many types of email marketing, friend, so that it can be adjusted to the needs of the business promotion process later. What are the types?

1. Invitation email

As the name implies, the invitation email is specifically for notifying related customers events which will be organized by the businessmen.

Example of email marketing is for example you have a business that is engaged in website creation. Well, the plan is that you will hold a webinar related to the website by inviting leading sources in their fields, then you can inform them via email invitations, friend.


the email, you can inform when the webinar will be held, whether paid or free, to the location of the event. If customers are interested, they can directly contact the contact you pinned in the invitation email.

id="2-digest-email">2. Digest email

This type of email marketing relies on electronic mailing lists to manage how many target email customers are addressed and the duration of the delivery time.

A simple example, in a day, you want to send marketing emails to 10 customers. Now, later, you can rearrange the email sending process as needed, whether you want it to be set per day/week/month, up to the number of email recipients, it can be 10, 20, even 100 people per day.

3. Newsletters

Prioritizing informative elements is the hallmark of email marketing newsletters. Understanding email marketing newsletters are messages that contain various kinds of information, ranging from promos, event plans, discount vouchers, to the latest product offers.

The importance of email marketing

Although it looks simple, but the benefits of email marketing have an important role to maintain intense communication and relationships between business people and customers.


this email is usually sent regularly to customers, so the information provided is also of course updated. That way the customer feels the relationship will continue all the time.

Advantages of email marketing

Email marketing is a marketing strategy that has been implemented in many companies, both small and large. This is due to the following advantages.

1. Easy

Using email as a marketing strategy is one of the easy ways to get customers online on line. Of course, everyone has basic writing and stringing words to convey the information to be conveyed, not to mention when promoting something.

2. Low cost

It’s no secret that low costs are one of the reasons this email marketing strategy is so popular. If in the past it required greater costs and time wasted just to carry out the marketing process, now relying only on smart devices and internet connections, marketing is much more effective and efficient.

3. Increase income

Even though the results are not instant, the advantage of email marketing is that it can increase revenue significantly, you know, friend! Reported from glintsthe advantage of using this strategy can reach 81% compared to using social media such as Twitter or Instagram.

id="4-target-audiens-yang-sudah-terjangkau">4. Reached target audience

Because the emails sent are certain to reach an audience who is really interested in your business, so the information conveyed is right on target, friend.

5. Instant impact

Of course, email marketing will show instant results, even if it’s a bit by bit. So, you can also know whether the emails sent encourage customers to make transactions or not.

How email marketing works

The way email marketing works is quite easy to implement. The first step is to write the message you want to convey, then next to the email section server will automatically send to the email address that is intended and ends with the storage process, so that the recipient of the email can see it at any time.

How to start email marketing

Well, if you want to start trying this email marketing strategy, there are a few things you need to know, friend. Here’s the explanation.

1. Understand customer habits

The most basic thing is to understand how the habits of the customers you are targeting are.

For example, your product is suitable for young people who seem relaxed and creative. Well, you can take advantage of this by setting up marketing emails using designs and language that appeal to young people.

2. Group customers

How to make email marketing The next step is to group customers. Like you grouping old and new customers with different message delivery.

3. Create sales targets via email

The next step as a way to create email marketing is to create sales targets. To set a sales target, you can research what the average sales are from email.

Later, you can determine within a certain period of time, how many emails you want to send to customers and what messages you want to convey in each sending session.

For example, in the first week you submit general information and in the next week regarding discounts.

4. Set the campaign type

Based on the customer groupings, you need to determine what type of campaign is suitable, for example sending emails in the form of newsletters, digest emails, or others.

5. Evaluate the results

Don’t forget to also evaluate the results, so you know if the business strategy you are doing is able to achieve the target or not.

Email marketing strategy

You can do email marketing with the following strategies:

  • Setting up email marketing tools (such as GetResponse and Mailchimp tools to help you find out which form of email attracts your audience)
  • Compile an e-mail list (Also make sure the arrangement of the emails you create is neatly structured)
  • Build email list segmentation (Well, you can classify new customers based on several things, such as the first time subscribe to location segmentation where they know your business, whether from blogs or social media)
  • Sending email blast (Sending an email blast will certainly help you in sending emails to many people, even up to hundreds at a time)
  • Increase email open rate (make sure you understand how the message you want to convey to the audience, so that the possibility of the email sent will be read)
  • Prevent marketing emails from going to spam (use trusted hosting and don’t use words like “cheap” or “limited offer” because they will be detected as annoying messages and end up in the spam section)
  • Analyze email marketing performance (such as using the bounce rate to find out when other people close your email, open rate to find out how big the percentage of the email is opened to deliverability to know the success of the email coming to the customer)
  • Using auto-reply (so that the response to the audience is also much faster, friend!)
  • Optimizing mobile email marketing (because almost 50% of people access email via mobile devices, so as much as possible make sure your email design is compatible with the display on the screen) smartphoneyes!)

That’s a review about email marketing ranging from types, advantages, how it works, strategies, to its importance for business. After reading it, do you think email marketing is suitable to be used as a mainstay marketing strategy?

If you want to know more about marketing tips that are no less cool, you can learn about them on the Jagoan Hosting blog, here.
However, if you are interested in using e-mail marketing after knowing clearly about understanding email marketing, Jagoan Hosting offers Business Email services so that your branding is increasingly recognized by many people. Starting from only IDR 15,000 per month, you already get this service with features such as Free Migration, File Sharing, and 2FA Security with an email storage capacity of up to 10 GB! So, what are you waiting for, bro?