Currently, Instagram is not only used as a social media platform where you can show your existence, but also as a medium to build your ‘brand’ by exploring your own abilities.
You all know that there are currently celebgrams popping up.
They are a great example of how to manage and use Instagram to increase their selling points.
It’s not just about aesthetic feeds, but also how to use Instagram to make a good impact on your followers.
The existence of this social media provides a lot of information about how you are and who you are.
What content you post frequently, gives your audience an idea of what kind of person you are.
Therefore, it is not uncommon for several companies to first see the profile of a prospective employee on their social media.
It aims to assess what the personality of the prospective employee is like before the company finally hires them.
Personal branding is a method or technique that you do with the aim of building a reputation and an impression of yourself from the eyes of others.
Personal branding is generally carried out by those who have businesses so that their products can be in demand. However, it is also possible that this is done by personal to increase self-value.
There are so many benefits that you can get from this personal branding. Both the benefits for yourself and the benefits for the business you are currently pursuing.
Benefits for yourself, for example, you will become a more confident person so that you will often share positive things with others.
In addition, by building personal branding, your connections will also expand, especially with those who have the same interests as you.
Your connections can later become a place for you to share all kinds of things that are of common interest.
In addition, if you have many connections, it will further expand your opportunities in terms of business.
Because this personal branding has quite important benefits for your future life, so you should start building your personal branding through Instagram from now on.
To create personal branding through Instagram social media, of course you need to know what to do, so you don’t waste time.
Efforts to market and promote self-skills may not be easy. This activity is like when you do a marketing effort on a product, whether it is in the form of goods or services.
In building personal branding, creativity is very much needed. But before that, you must first prepare a strategy to do the right personal branding.
Here we summarize some strategies you can do to build personal branding through your Instagram account:
1. Set your goals clearly
In building personal branding, you must know exactly what your main goal is. Do you want to be a brand ambassador here, offer a product or maybe increase website traffic?
By knowing the exact purpose of the personal branding that you want to build, then later you will find it easier to plan what content is appropriate and must be filled in on your Instagram.
2. Determine who your audience is
You must determine in advance who will be your target audience. For example, gender, age and even geographic location. That way you can create content that really fits your audience’s preferences.
3. Make a schedule
To speed up exposure, you need to determine a schedule for uploading content on your Instagram. Upload content must be consistent and scheduled.
Design a schedule so you can post regularly. Don’t forget to add an eye-catching and catchy hashtag to use in every post you make.
4. Be Responsive
Routinely monitor dm or comments on your Instagram account. Don’t be apathetic, be more responsive with all things related to interaction between users.
See what kind of content your followers prefer.
You have to be able to think like a follower, about what kind of content they want to see from your account. That way it will be easier for you to determine the next content.
Consistency is an important key to building personal branding on Instagram. Not only do you have to be consistent in your posting schedule, but you also need to be consistent in many other ways.
Like making an interesting caption in each post, as well as the content of the content you create. Try to make a caption that is a little different and unique than the others.
In addition, you need to remain consistent in interacting with your followers.
6. Hashtag or hashtag
Some people think that the use of hashtags and hashtags is not important. Of course that assumption is wrong. Because hashtags can make a post easier to find by other users.
Instagram users where they use the same hashtag, can find and interact with each other.
This will certainly be able to increase engagement on your account, and of course it can also increase the number of followers in the end.
Until now, there are still many Instagram users who use hashtags to find the content they need.
For example, when users search for cheap lobster in the West Java area, they will search for it using hashtags such as #lobstermurahjabar or #juallobsterjabarmurah and so on.
Call to action is not only used in an article for a blog, but you can also embed it in Instagram content. This will lure your audience to engage with your content.
For example, by asking them to give their opinion in your comment column. Plus, you can post content that is engaging and requires another call-to-action.
You can do this by using features on Instagram such as question boxes and polls
8. Build community
The next strategy in making personal branding through an Instagram account is to build a community.
As you already know, Instagram is a social media that is built on a community basis.
Therefore, you cannot build your personal brand without socializing with other accounts. You can try to share about many things, for example through Instagram Live.
That way, of course, it will be easier for you to build a community on Instagram.
Building the image that you want through content on Instagram is indeed quite difficult and requires a lot of effort and hard work.
So you should be able to always be patient and consistent so that your efforts in building personal branding can be successful.