Four of the Best Tips for Deciding on a Glamorous Domain Name for Your New Fashion Company

Four of the Best Tips for Deciding on a Glamorous Domain Name for Your New Fashion Company
Best Tips for Deciding on a Glamorous Domain

As the world of technology advances, the thin line between the real and virtual world becomes more blurred. Therefore, choosing a solid domain name is something that business owners cannot ignore. 

The perfect domain name plays a crucial role in branding and the success of your business. And many successful entrepreneurs such as Elon Musk and Mark Zuckerberg know this all too well, which is evident in that they spent millions to get a good domain name for their companies. 

But they aren’t the only ones who know that the value of a strong domain is priceless, as many entrepreneurs like yourself are catching onto the trend. 

Though

you surely don’t have tons of cash to spend on your perfect domain name, there are still easy ways to find effective ones. 

Best Tips for Deciding on a Glamorous Domain Name

1. Choose a Brandable Domain

The most important factor in choosing a domain name is its brandability. This is because 90% of all purchases are made subconsciously, with 77% of these customers buying an item because of the brand name. 

Domain names that are memorable, unique, scalable, and intriguing are thought to be most brandable. In many cases, these names don’t contain keywords that reveal an underlying industry or service. A brandable domain name is likened to a blank slate which the entrepreneur can use to create a unique identity.

Some

examples of cool business names include Apple, Etsy, Tesla, Amazon, and Uber. These names are catchy yet can apply to almost any type of product, leaving a customer intrigued and wanting to learn more. 

2. Short and Simple

When it comes to choosing a domain name for your new fashion venture, “K.I.S.S.” (Keep It Short and Simple) is the name of the game. Think about other fashion brands; most of them have short, simple domain names that are easy to remember, say, and search for. 

Have you ever heard of the working-memory buffer? This concept shows that human memory limits the number of characters it can accurately recall. The golden ratio is somewhere between 3 and 7 but should be no longer than 12. Anything over this number is harder for a person to remember. 

This is why domain names that are long or complicated are usually mistyped or more challenging to remember when a customer is trying to search them. Perhaps the worst part is that using these types of domain names can make your site seem untrustworthy or even spammy. 

3. Consumers Prefer .com, .net, and .org Domains

Sure the internet has come a long way since its inception, but when it comes to domain extensions, most people still prefer .com sites. The Domain Name Association released a study that discovered even though new extensions grew by nearly 145% between 2016 and 2017, none of them have overtaken .com. 

Do yourself a favor and choose a .com domain name for your new fashion venture. 

We should note that the only downside is that .com names tend to be very expensive in secondary markets. So, if you’re interested in finding a practical alternative, you can consider adding a country-coded extension such as .co.uk or simply going with a .co extension. 

4. Try to Avoid Using Keywords

Using keywords in a domain name is an effective way to communicate your services or product to the customer. 

And while these domain names are SEO-friendly and easy to remember, they are harder to brand and scale. You also run the risk of your site becoming too generic, so tread lightly.

Avoid These Pitfalls When Choosing a Domain Name for Your New Fashion Venture

Finding the perfect domain name is not going to be easy, and it will take time. Here are some things to avoid during the search process: 

  • Avoid numbers
  • Avoid misspelled words
  • Avoid trademark infringement
  • Avoid underscores and hyphens 

Grant Polachek is the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world’s leading crowdsource naming platform, supporting clients such as Nestle, Dell, Nuskin, and AutoNation.