Online business is increasingly promising, and the best promotion strategy is the key to its success. That’s why digital marketers are increasingly needed today. On LinkedIn alone, digital marketers are among the 10 jobs with the most vacancies, you know.
This is certainly not surprising because digital marketing is indeed superior in terms of cost and convenience compared to traditional marketing. That is why the digital marketing profession still has good prospects in the future.
Are you interested and want to know how to become a digital marketer?
In this article, we will discuss in detail what a digital marketer is and the digital marketer skills you need to master. So, let’s see more.
What is a Digital Marketer?
A digital marketer is someone who is responsible for doing online marketing using various platforms. Generally, digital channels that are used include:
- Websites and blogs
- Social media
- Search engine
- Advertisement pay-per-click
When you become a digital marketer expert, the digital marketing job desk that must be done does not stop at marketing strategies. You must also be able to build relationships with the target audience well.
Equally important, digital marketers must also be good at using various applications for digital marketing, such as Google Analytics.
Armed with analytics tools, various digital marketing tasks can be completed easily. In the end, marketing strategies can be executed more effectively.
Then, what are the must-have digital marketer skills? Come on, see in the next section.
9 Must-Have Digital Marketer Skills
At least there is nine skills you must learn to become a digital marketer. No need to master everything at once, start with the easiest skill:
1. Content Marketing
The first digital marketer skill that must be mastered is the ability to create various types of content.
This is important because content marketing is a digital marketing strategy that is quite effective and the most widely used. Later, you will create and distribute content, such as blog articles, social media posts, and ebooks on a regular basis.
A digital marketer needs to know how to create content that fits the needs of the target audience. Without relevant content, it is unlikely that the target audience will be interested in your promotion.
If consumers are already interested, make sure your content is able to encourage the target audience to become consumers. Otherwise, content marketing efforts will be in vain.
No less important, this digital marketing task needs to be done consistently in order to get the expected results.
2. SEO and SEM
Website is the best channel to do digital marketing tasks. Well, a digital marketer expert must be able to make a website top in Google searches with SEO and SEM skills.
The reason is that SEO (search engine optimization) and SEM (search engine marketing) are two important digital marketer skills to get traffic or the number of website visitors.
The more visitors that are relevant to your website, the easier it will be to persuade them to buy the products or services you offer.
SEO and SEM have a different focus.
SEO uses certain techniques so that the website is in search results because it fits the needs of readers. One of them, using content marketing to create interesting articles.
Meanwhile, SEM uses paid advertising to be able to introduce the website instantly to the audience. Therefore, keyword research and Google Ads skills are important digital marketer skills when using SEM.
Interested in exploring SEO and SEM? You can click the link below to learn more:
3. Social Media Marketing
Social media marketing is a marketing effort through social media, regardless of the platform. Digital marketers will need to do audience research to determine the most appropriate platform for more effective results.
This digital marketing job requires you to learn all the features on the platform you are using. Whether it’s free features such as direct messages and posts, or paid features such as Facebook Ads.
Why does the digital marketing job desk include social media?
Primarily, social media expands your marketing reach. So, it can be an effective means of driving traffic to the website
In addition, social media makes it easier for you to connect with your target audience in order to build engagement and credibility.
Well, if you want to learn social media marketing, you can start with the following article → Complete Guide to Social Media Marketing
After that, you can explore marketing strategies with Facebook Ads by downloading the ebook via the banner below!
4. Email Marketing
The potential for promotion through social media is quite large, but email marketing is no less effective.
In fact, the return on investment from email marketing can be up to 420%. This means, if you promote with a cost of IDR 100,000, you can earn up to IDR 4,200,000 in revenue from sales.
That’s why email marketing is an equally important digital marketer skill.
The tips are simple. First of all, you need to entice your audience to share their email. Can be through a blog or website.
Then, you can start emailing them. The information can be according to the category. For example, special promotional emails for potential customers, free upgrade opportunities for existing users, and more.
Because the audience data is already owned, you can send a more personal message using their nickname. Moreover, digital marketing work will be easier thanks to tools such as Mailchimp and OptinMonster.
Interested in learning email marketing? Check out our email marketing guide!
A digital marketer expert must have copywriting skills, namely selling products through writing. It is the writing that will persuade the audience to accept your product or service offer
To be more effective, you must understand the product you want to market and the needs of your target audience. That’s the key to explaining the product using copywriting.
There are many copywriting formulas to convince an audience. One of them is AIDA (Attention, Interest, Desire, Actions).
With AIDA, your writing will begin by addressing the needs of your audience. After that, you show the benefits of the product according to their needs. At the end, you can invite them to use your product.
AIDA formulas are suitable for social media posts, blog content, landing pages, and emails.
In order to master AIDA and other copywriting techniques, you can start by downloading copywriting tips by clicking the link below!
6. Analytics and Data Analysis
One of the advantages of digital marketing is the ease of analyzing marketing data. That is why digital marketers must have data analysis skills. So, it can improve marketing performance more precisely on target.
No need to worry, now there are many analytics and data analysis tools that can be used. For example, Google Analytics.
With Google Analytics, many types of data can be displayed, including the number of website visitors, where they came from, and which pages were visited.
Interestingly, Google Analytics is not limited to websites only, but can also be used for social media advertising campaigns and others.
So, if you want to start learning about Google Analytics, you can read our guide. Also make sure you read our article on digital marketing metrics to find out what data is important to monitor.
7. Conversion Rate Optimization
Many website visitors but few who buy products? That’s the challenge of a digital marketer that can be overcome with conversion rate optimization skills.
Conversion rate is the percentage of the number of products sold compared to the number of visitors. So, if out of 1000 visitors who come, only 20 products are sold, then the conversion rate is 2 percent.
With the conversion rate, you can know the effectiveness of your sales. Especially, when compared to competitors.
8. Marketing Automation
Running a marketing effort can be exhausting. Therefore, as a digital marketer, you must be skilled at using marketing automation tools.
These tools make digital marketing job desks easier by automating processes that you have to do over and over again. For example, you can set up email marketing tools to send a welcome email to website visitors who have just created an account.
There are many marketing automation tools, both free and paid. Mailchimp, HubSpot, and Buffer are some examples.
To learn how to use it, you can follow the guidelines provided by the tool provider.
9. Project Management
Digital marketing tasks require good project management skills. Because your tasks involve many parties.
For example, to run content marketing on a blog, at least you need a copywriter, content editor, and designer. Without the ability to manage teams and projects, collaboration can fail and content marketing efforts can be disrupted.
To avoid this you need to learn project management tips and take advantage of tools like Trello or Todoist.
Ready to Learn to Be a Reliable Digital Marketer?
Digital marketer is a promising profession. If you want to do that job, you must have the digital marketer skills above.
However, you don’t have to master them all at once. You can start from the basics, such as content marketing and SEO. So, which digital marketing skills do you want to learn first?
If you want to start from the basics, we have prepared a free digital marketing guide ebook. You will learn all digital marketing strategies and examples.
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